CEO Nadeem Raza tells us why Dia33 is no ordinary chemical distribution organisation and how their foolproof and long-term solutions have always satisfied its clients.
DIA33 is the brainchild of a group of ighly experienced industry experts and technocrats who identified the scope of a fast growing, credible Chemical Distribution House; Which would offer specialized and personalized services in Industrial Chemicals and related core services. ” We started in January 2011, and our initial challenge after raising the seed capital,was to establish credibility and a steady cash-flow, which we managed within a short period of time” says CEO, Mr. Nadeem Raza. With their multiple offices and logistics infrastructure, spread over 12 countries, including UAE, Saudi Arabia, India, Philippines, China, South Korea, Canada, UK, Ethiopia and a group year-over-year growth of +20%,
DIA33 has triumphed the initial hiccups and is set to be a trailblazer in times to come.
“We are a group of companies that symbolise customer-centric ethos of uncompromised quality assurance, demand-driven supply chain, broad and diverse product portfolio, bulk shipment management, global logistics and warehousing, customised blending and repackaging, extensive erviceability, free-labelling and toll manufacturing, cutting-edge technical consultancy and high- end troubleshooting,” explains the CEO. DIA33 holds exclusive partnerships with over 30 renowned global manufacturers, offering more than 1,000 different products to over 230 satisfied customers across 26 countries, which largely represent almost all major industries and diverse set of end markets. “Besides having exclusive relationships with our partners, we closely work with over 70 suppliers for various products under OEM agreements to support and cater to its highly valued and loyal customers,”
he adds.
DIA33 prides itself on its operational excellence, which can be directly attributed to their highly talented and competent workforce. “Our employees mix comprises of an enthusiastic and motivated Sales Team, highly qualified and trained Technical-support Team, enriched and experienced Chemists, passionate Procurement and Supply Chain and prompt and persistent Customer Service Staff,” explains Raza. DIA33’s extensive work for the last three years has led them to cater owards economies which have a
population of over 1.2 billion, where awareness of quality material has risen to standards. “Our key focus is on infrastructural and TBM projects and with their current portfolio of products and established team of professionals, DIA33 is confident to achieve their target,” states the CEO.
The chemical industry in the Middle East is fundamentally expanding. “There is a market surge which is
impelled by both the private segment’s expanding support in the development business and developing
foundation ventures. Investments will drive chemical exports from the Middle East and help the chemicals industry grow faster than other key industries in the region, including oil and gas, transportation and automotive. With Dubai hosting the World Expo 2020 and Qatar hosting FIFA
World Cup 2022, there has been an exceptionally positive business sector viewpoint in Middle Eastern market,”says Raza.
With their expansion plans in place, DIA33 foresees doubling their workforce within the next 2 years.
“We aim on acquiring marketing rights of new complementing products and backward integration with key manufacturing partners to create dependability, reliance and a one-stop shop for the industries in
focus,” states the CEO. As a responsible corporate, they ardently believe in helping the environment
and communities to become better and safer. “We have appointed a new team to only focus on the development of green chemistry and recyclable industrial waste and now are working on marketing solutions to reduce carbon footprint as their initiative to save the planet for forthcoming generations,” he adds. In addition, DIA33 are already involved in multiple CSR initiatives with different educational institutions and NGOs, which are consistently working in their respective fields for the betterment and enhancement of education and living standards.
