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DRFCO: TRANSFORMING THE WATERPROOFING INDUSTRY THROUGH TECH SOLUTIONS

Purveyors of excellence since 1978, DRFCO Group of Companies is a conglomerate synonymous with quality service. Desert Roofing and Flooring is a pivotal entity of the DRFCO Group, as a pioneer in the industry of waterproofing and insulation. With a passion to serve a booming nation, Desert Roofing and
Flooring LLC has cemented their stance within the country’s notable construction industry. Led by Vice-Chairman Afroze Saleem, Desert Roofing comprises of — Alpha Security and Allied Systems, and DRFCO Interiors — that complement and provide an all-round package for all clientele needs. “My father, Chairman M.A. Saleem took the initiative to establish a base long before construction had set a waterproofing requirement on par with international standards. Our core principle was based on that. Since then, we have been the ones to consult and recommend waterproofing and insulation systems related to the green building requirements,” says Afroze Saleem, Vice Chairman, DRFCO Group of Companies. There may be competition in the market, but Desert roofing and Flooring stands apart from others with its commitment to value for money. Their long-standing dedication to the UAE is evident through an extensive portfolio which includes monumental projects. This can be attributed to their quality, as all waterproofing products are manufactured by DRFCO, in conjunction with renowned Italian brand called INDEX. “Our important freehold projects include Dubai Marina, a six tower project by Emaar, major developments in Downtown Dubai, and the new fish market by Dubai Municipality. We also work closely with Nakheel, and private residential and commercial projects. We have always stood out and are aa preferred contractor of excellence. We have also had the honour of working on Shaikh Hamdan bin Rashid Al Maktoum’s palace. Our proven track record is of more than 35 years. All of our waterproofing systems are guaranteed with either a 10- or 20-year warranty that speaks confidently about quality and workmanship being our business model,” he added.

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DRFCO has various divisions offering comprehensive solutions to their noteworthy clients. “We have a contracting and manufacturing division. In the contracting division, waterproofing and insulation are the core components. It takes a lot of technology to stop a single drop of water, and that is our motto, as it truly does. That technology has always been with us and was developed to meet the market requirements,” explains Afroze Saleem. “Part of the family business is a polyurethanes system house to meet the insulation requirements in the UAE,” he adds.

DRFCO aims for a sustainable future by developing their products with eco-friendly standards. “The positive quality of a green initiative is that it saves cost for our clients as well. Another exciting new venture for us is the FMCG industry, which we have entered recently and will be growing by acquisitions. We have ventures that pertain to economies of Europe, India and the Asian continents due to the growing requirements and will be expanding via acquisition in the GCC region. We have ongoing investments in manufacturing industries related to our core products, via vertical integrations.”

The booming construction industry has given DRFCO the opportunity to grow with the nation. However, their success can be attributed to the values and ethics which Afroze Saleem has learnt from his father M.A Saleem. “We always have ethics to follow, be it in the industry or the customer relationship or peer-to-peer relationship. Our team is our greatest asset and our success is incomplete without them and that is the reason DRFCO is in the top ranks of the industry.”

While its head office is based in Dubai, DRFCO has offices across the  UAE and MENA region. DRFCO
also foresees the growth of the UAE construction industry due to the arrival of Expo 2020. “Expo 2020 is a great initiative by His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime
Minister of the UAE and Ruler of Dubai, which includes the drive towards a green sustainable future and
we look forward to being a part of it,” concludes Afroze Saleem.

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