Amitava Ghosal – CEO of AVIVO Group explains the makings of the largest regional healthcare services company.
AVIVO Group is a leading regional healthcare delivery service provider in GCC. The healthcare verticals of the company primarily comprise Hospitals, Clinics, Diagnostics, Pharmacies, Specialty Medical Centres, Dental Centres, IVF Centres, Aesthetic Centres, Homecare Services, Medical Training & Certification Centres, Aesthetic Equipment, Consumables & Skin Care Products Trading and Distribution. Currently, AVIVO Group operates its healthcare delivery services through its 46 assets, across 7 locations in 5 countries. The Group has over 1,200 employees with 220+ physicians and more than 1.3 million patient footfalls in a year. Established in 2011, AVIVO Group has been focused on creating an infrastructure which will deliver quality healthcare services across all the economic segments of the society. Over the past five years AVIVO Group’s transformative journey has forged a collaborative legacy of excellence in GCC healthcare system. The Group has continuously set the agenda and led by example in the blossoming of private healthcare vertical space. One of AVIVO ‘s significant contributions has been the adoption of clinical excellence and latest medical technology as an industry standard for better patientcare outcomes
CLINICAL EXCELLENCE
AVIVO Group’s healthcare ecosystem is built on strong foundation of clinical excellence and continuously driven by Expertise, Trust & Care. Our centre for IVF under the name of “Conceive” has delivered excellent results for patients all over the region since the last ten years. Our dental chain under “Dr Michaels Dental Centre” in Dubai offer a range of top quality dental services under the supervision of internationally trained doctors which includes cosmetic dentistry, endodontics, orthodontics, couture & Hollywood smile. AVIVO Group was one of the first institutions to invest and develop these centers of excellence and expand the geographical reach of the same. We own and operate The German Medical Centre in DHCC which by virtue of its association with Heidelberg University of Germany, brings the best in class in specialties like Orthopedics and Urology to the patients in the region. Our offering in Orthopedic includes minimal invasive spine & knee surgeries, cartilage transplantation, joint replacement surgeries; in Urology we offer services such as andrology, prostate treatment, men’s infertility and penile implantation. Our clinical outcomes in Cosmetic treatments provided in our clinics Aesthetica and Dermalase in Jumeirah and DHCC brings back the patients year after year. The clinical outcomes from theses verticals are the indicators of the commitment to better global benchmarks in clinical excellence. This focus on quality has become one of the group’s strongest credentials. It is the one of the building blocks in the trust the AVIVO brand name commands.
STRONG VALUE SYSTEM
Along with clinical excellence, the AVIVO Group philosophy places tremendous importance on a warm patient- centric approach and a cuttingedge technology that supports our clinicians and technicians in accurate diagnosis & offering timely Care to our patients. AVIVO’s spectacular success rests on sustained commitment and investments in each of these pillars.
TECHNOLOGY DRIVEN
AVIVO Group regularly invests in technology and technology supported decision systems for better clinical outcomes. At AVIVO, healthcare systems leverage technology to build strong clinical decision support systems. We have implemented state of the art Hospital Information systems and have proceeded with automation of radiology & laboratory diagnostics for enhanced access to medical care that benefit the patient. Another critical manifestation of widespread technology has been the amazing advancement in medical equipment and AVIVO has always strived to make such technologies available to the patients in the region wherever possible. From leveraging new age mobility, to getting futuristic equipment AVIVO has always been ahead of the curve. Currently, the group believes in the tremendous potential of new age technology for better radiology & laboratory diagnostics and is evaluating investing into this space, making it a real and robust option for all.
PATIENT CENTRIC CARE
Every team member at AVIVO strives to provide all patients with consistent, highest standard of care. AVIVO promotes personal wellness among the community and are passionate in the belief that the health of the community and of individuals are inter-related. In addition, our clinical staff constantly monitors health care trends, improves processes to develop new programs and services to ensure maximum patient-centricity. AVIVO Group is committed to continuous quality improvement while providing the safest environment for the patients.
ROAD AHEAD
AVIVO Group has taken the spirit of leadership position well beyond business metrics. AVIVO is one of the leading IVF services provider in the market, have the largest dental center network in Kuwait, and is one of the top 3 dental care service providers in UAE. AVIVO is one of the leading distributor of high-end aesthetic medical equipment & products in the MENASA region, and are the second largest stand-alone premium aesthetic service provider in the UAE. AVIVO Group’s agreement with world-renowned German University Hospital – Heidelberg University Hospital for clinical support, has positioned it’s German Medical Center in Dubai Healthcare City as Centre of excellence in high-end Orthopedics, Urology & Gynecology. Its initiative under Beverly Hills Homecare has made its elderly and child care services available for the resident families in Dubai.
AVIVO has successfully built up a strong, diversified clinical network. “As part of our Phase I strategy. AVIVO Group has grown tremendously in the past five years across multiple locations and diverse specialties. We operate primarily under brands of AVIVO and Primacare, the latter being our clinics which are family neighborhood clinics. We will be launching our first Primacare Specialty Clinic which will bring a range of specialties to the community in Bur Dubai, including Audiology for children, Internal Medicine with focus on Diabetes, Gastroenterology, and Cosmetic Laser therapy. The unified AVIVO brand ensures consistency in operating procedures, best practices and corporate values across all operations in current and future markets” he explains.
AVIVO Group intends to expand its key specialty verticals across the region and other markets.” In addition, as part of Phase II, growth will be in brownfield expansion of our clinical network and also gradually in the hospital segment of the healthcare delivery that will be make Avivo one of the largest integrated healthcare provider in the region. We intend to leverage our strengths in key specialities such as In Vitro Fertilization, High-end dentistry services, Aesthetics services, Orthopedics, Urology and High-end internal medicine services such as diabetes management, hyper tension management, hormonal balance management and hyperlipidemia management and homecare services providing expert in-home care, support and medical services.” he adds. The future holds ambitious expansion plans for the successful group, “Over the next few years, we plan to position AVIVO Group among the top 5 leading integrated players in the MENA region. Our focus will be on acquiring mid-sized hospitals in the region to complement clinical network, and thus, position AVIVO as a fully integrated healthcare network. We intend to have a welldeveloped footprint across UAE, Kuwait, Oman, Saudi Arabia and expand beyond the GCC region by exploring more opportunities in North Africa, South East Asia and Turkey” concludes CEO Amitava Ghosal
