Group Director B.S. Motwani and Executive Director Varshik Motwani are the dynamic father-and-son duo behind the sustainable and successful Equinox Global Group of Companies.
Established in 2011, Equinox had a clear goal and vision of providing the market with superior engineered goods and tailored solutions. Combining decades of specialist experience of B.S. Motwani, Group Director, with a dynamic management that focuses on steering the organisation in the pathway of success, Equinox has created a niche market segment of their own by excelling in Application Engineering and supplying new technologies in an eco-friendly way.
“The journey was challenging as we had to strive to generate volumes, like any new business in its early days. However, our path and direction was clear, and we moved forward with the focus on maintaining our values while maximising our business. We evaluated our strengths and weaknesses and focused on improving on them. I believe that no individual can only have strengths, therefore one needs to be true to themselves and evaluate their weaknesses as well in order to work towards solutions. This very principle was applied to Equinox and we constantly re-evaluate ourselves. We started with a small team of three and realised that meeting the demand and supply for all products globally is an impossible feat. Therefore, we focused on products we can specialise in and merged it with the integral component of service, which the market was failing to provide to clients,” says B. S. Motawani. For Equinox, their niche is truly in their ability to provide guaranteed client satisfaction. “One crucial element which is our constant focus is providing relentless customer service. An underlying array of products are available in the market. However, what is lacking is the knowledge and skill in selecting and suggesting the right product. By virtue of us being engineers, we provide specialist services that are technology oriented. This has given us the edge to delve into industries such as Oil and Gas, Marine, Building Construction, Fabrication and Construction, Defense, Ship Chandling, Marine Services, Ports and Jetties Sectors. We also have an edge in the industry with our experience of over three decades, in which we have passed through various cycles to know what the customer requires. Our team are not the average employees, but have the skills of an independent Entrepreneur who can solve problems and give the best solutions to our clients. Our team of professionals are an extension of our brand, therefore they are trained intensively to work towards the goals of our firm and always provide excellent customer service,” comments the Group Director.
Equinox prides itself on providing the right product from the right source with a diverse range of products and services. They offer engineered tailor-made solutions for numerous industries such as Machine Tool and Fabrication Industry, which includes servicing of Metal Working Machines, Shot Blasting Machines and Painting Booths, Scaffolding Manufacturing Machines, Power Presses, Sheet Metal Working range and Material Handling Products. The company is also a distributor of finished products and consumables like Oil Absorbents and Oil Spill Response Kits, Hoses, Valves, Gaskets, Chain Pulley Blocks, Hoists, Welding Equipment, High Pressure Washers, LV and MV Circuit Breakers, Earthing materials, Electrical Accessories. Products for the Oil and Gas industry such as Breather Valves, Safety Valves, Incinerators, Furnaces and Furnace Accessories. Over time, Equinox has diversified into various other sectors to be able to serve their customers better and now are one of the leading suppliers of Office Supplies, IT Products, Basic Life Support Services and Equipment and General Consumables among the products, services and technologies. “Why should the client pay you if he can source it directly? Unless you add value or are able to give him a solution that he is unable to source, your service is not of merit. You need a knowledgeable person to scrutinise, select and segregate with a commitment that comes with a specific time,” explains Varshik Motwani, Executive Director.
With their diverse activities in numerous industries, foraying into the events sector was an organic step for the multispecialist firm. “We started as a small office in Ajman and soon realised that centralising operations in Dubai would be ideal. Now operating here we are trying to balance our roles and our organisation to focus on the needs of the market. Events are one such element we have launched this year in January,” says the Executive Director. “We acquired a company with 12 years in the market with the focus on projects that are related to Expo 2020. Our aim is to specialise into more niche and corporate oriented events that are not small scale or run off the mill. Given our background and expertise, we know the requirements of corporates and multinational firms, which typical event companies can not apprehend. Our back-end team for purchasing, sourcing and procurement come into play for clients who want specialist services. The bigger picture is we plan on strengthen ourselves as a team for the next few years and then hopefully do something for Expo 2020,” adds Varshik Motwani.
Sustainability has been a driving force for Equinox since inception. “Eco-friendly and green products are primary focus of our group, because we do concept selling. We predicted that in the next few years this will become a need of the market. Innovative and sustainable products are not readily accessible in the market. There is a requirement for such products, and we are fulfilling this gap in B.S. MOTWANI AND VARSHIK MOTWANI the supply chain with our products.
Our goals are numerous but a sustainable growth is a definitive standout. We have been “green” since before it was cool,” says Varshik Motwani.
Equinox believes that challenging themselves and expanding their horizons are crucial steps towards the future. “Operations are in many places as people are on the field from our organisation. Diversification is another goal of Equinox, we will be looking at increasing our volume and growing out of the niche engineered equipment suppliers we used to be by exploring other arenas,” adds B. S. Motwani. “Expo 2020 has given a lot of vibrancy to the market, with prospects of business opportunities, and growth for the market. The vision of the UAE leaders to bring Expo to Dubai, which has a population of 10 million, with an expected 35 million visitors, is a huge milestone. Through this vision, the leaders have given private entrepreneurs the opportunity to benefit and grow. As a firm we resonate with the goals of Expo 2020, to offer innovative solutions to our clients, and provide eco-friendly and sustainable solutions,” concludes B.S. Motwani.
