It all started back in 2010 when my partner, Abdullah Gadit and I wanted to embark on a journey due to our shared love for all things digital. The idea behind Mystic is to be effortlessly creative, continually exploring the latest trends as we aim to be the first ones, rather than following along with others. We set the benchmark. Starting from a single room in Karachi, Pakistan, I’m proud to say our brainchild has evolved massively, with offices all around the globe.
Everything I’ve learnt, I’ve learnt with experience. The world is continuously changing, and I am eager to explore the world of advertising in this digital era. This is something that will never be obsolete, so as long as there is just about any business conducted in the world, our services will be essential. The key is how you pitch the need to the clients. Covid-19 definitely threw a wrench in some deals and expansion plans. Like every other company, we too went through a difficult phase – but, more than ever, I feel like it really taught us to prioritize and challenge ourselves to outperform expectations even in tough times. We quickly adapted to a work-from-home model for quite a while and kept up the same workflow until a phased office opening.
Covid-19 actually led us to look into our workflow more so and detect and figure out any alterations needed. I personally believe we are always improving and refuse to be stagnant at any point. So we’ve internally molded and optimized our resources for peak performance and made some exciting new changes where we included machine learning in our system. Any tasks that would’ve previously had delays due to workforce issues would now go smoothly and efficiently. After all, its 2020 – if you aren’t incorporating technology in as many ways as possible you’re going to be missing out.
At Mystic, we like to think of ourselves as creative entrepreneurs and encourage every single employee to embrace the feeling of ownership with everything they do. Our goal is to optimize your business process entirely, enabling you to present yourself better to customers. A ‘grooming’ service, if you will. We currently offer ‘the works’ – from traditional in-real-life advertising campaigns to holistic services on digital platforms such as Facebook, Instagram, and Google. We immediately dived into the research and plausibility, and I’m proud to say that we can confidently cater to this all-new platform in a way no others can.
Since every company is looking to get leaner – it’s more important than ever to hone down the special skills, and most importantly figure out your unique selling point. I saw it in everyone at Mystic, the drive to work better, be better, it’s what really led us through the crisis. Since we want to fully support our employees (and ourselves of course!), we would regularly take part in numerous workshops, with outsiders and from senior employees in the company. Honestly, you can never be complacent and stop learning, so I’d always push that kind of ‘learning culture’ to make sure everyone is on their toes.
