Eye-Q Films is a Video Agency. The reason we are able to offer especial value in Video Production is that we straddle the worlds, both of Advertising and Films. Our primary promise is organisational stability, the broadest range of Video services under one umbrella, long years of production experience, a grasp of communication principles, and an understanding of Brand Marketing.
For Organisations, we are your 360-degree Video support system. You name it; we do it. For Advertising Agencies, we do Brand Films and TVCs. For Television Channels, we create Video content and work with existing Video content, on Translations, Dubbing and Subtitling. For Production Houses, we do In-Film Branding and Line Production.
We’re proud to be a backend Team of the Govt of India, part of the TATA Family as Channel Partners with TATA Teleservices and honoured that era-defining global leaders follow the Eye-Q Films Linkedin Page.
The Eye-Q Films Team is a large family of senior, independent professionals in the Advertising, Film and TV industry. We have a vetted 250+ global talent pool of Actors, Directors, DOPs, Editors, Voice Artists, Animators, EPs, Musicians, Art Directors, Stylists, Photographers and so on.
From an Integrated Video Advertising Agency, we are evolving into an Integrated Media House.
Universal Studios was formed in 1912. Paramount in 1912. Warner Bros in 1912. Columbia Pictures in 1918. MGM in 1925. 20th Century Fox in 1934. Tell me, have they come this far doing Friday-to-Friday guesswork?
There’s a method. Yes, I’ve acquired a sense of content, relative to budgets, or a sense of budgets, relative to content. E.g. most films of Alfred Hitchcock, at today’s costs, can be made inside Rs 20 lakhs or $30,000.
We thereby fancy ourselves in the mould of the Big 5 Studios, doing Films completely under our banner, with funding from Corporates in lieu of in-film branding. With Films | TV | Advertising | VR AR MR | Events under one roof, you can expect humongous activity at Eye-Q Films. Our vision is to be among your closest partners; To do landmark creative; To be a moonshot A-List disruptive global integrated media house.
Covid-19 is a reality which no one can escape. We will have to maintain social distancing for the foreseeable future and limit face-to-face meetings to an absolute minimum. Conferences and Events, which were a major platform for professional give and take, have all become online and will stay that way for a while.
A few months ago, when lockdown was in full force, a Project was being discussed, and the client asked us, “How do you plan to take this further?” This is a question that never used to be asked earlier. Obviously, they wanted to know how we propose to work with everything and everyone in a lockdown. Now, the lockdown has been relaxed to a great deal. Yet, the question will remain. Clients will still want an assurance of how we plan to handle the pre-production, the casting, the locations, the shoot, the post-production.
I was speaking to a Caterer about three months ago, and he said something very interesting. He said, “The bottom line is that our work itself is of togetherness.” Work is togetherness and togetherness is work.
So, with social distancing, there certainly are challenges. Covid has affected everyone bar none. Our clients are affected too. Since our clients are affected, we are affected, our vendors are affected.
Travelling, especially international travel, will be discouraged for a long time. It affects our international plans.
Having said that, we’re quite positive and have always been positive about the post- Covid scenario. Tough times bring out the best in people, and I’m sure all of us will bounce back to greater heights in no time. We have a responsible govt which is taking many policy-level decisions to rejuvenate and nourish the economy and I see things in great shape in a very short period.
Doctors and other healthcare professionals were reporting for duty every single day in the full face of the Covid threat. The police force was on duty. Our defence forces were as much in a state of preparedness as ever. Now it is the turn of the private sector to stand up and be counted. The economy needs large doses of individual enterprise to be nursed back to health. We’re all set and raring to go.
What Covid has taught us is to be self-sufficient, professionally and personally. To be prepared for any eventuality. Stuck at home or stuck somewhere. With no doctors, no groceries, no restaurants, no computer maintenance engineers.
I remember about four months ago, in the thick of lockdown, my computer monitor started malfunctioning. There was no way I could have called an engineer or ordered any parts online. I spoke to the monitor engineer on WhatsApp and apprised him of the situation. To his credit, he guided me on WhatsApp, and to my disbelief, I managed to bring the monitor back into shape. The engineer advised me that to close computers, CPUs must be shut down but the mains should be kept on always. Clearly, this is excellent advice going a long way to improve productivity.
On a personal level, in all my years of living out, I’ve never managed to learn to cook. It has always seemed like an insurmountable task. During the lockdown, I simply had to learn cooking. It has given me indescribable confidence. If I can cook, I can do anything. Yes, I think I’d say this is the smallest change (because cooking is such an everyday activity) that has produced not only a large, and the largest result by filling me with confidence. Now my mother has returned from my hometown Udaipur where she had been stuck through 6 months of lockdown. So now we cook together and eat together. This is something I’d never hoped for in this lifetime.
I’ve started taking my fitness very seriously for the last 6-odd months since this crisis began. Since I have a history of bronchitis (as we know, Covid too attacks the respiratory system), I’ve learnt that anyone who has respiratory-related ailments must keep the respiratory system in mint condition and monitor it on a daily basis.
Our baseline and motto are ‘A Quantum Leap Every Day.’ We’re an ‘Evolving Integrated Media House.’ Innovation, or in other words, ‘new’, is not an unfamiliar word with us. Something new can happen every day at Eye-Q Films, with humongous possibilities encompassing • Video-first full-service advertising agency • Production House • AR, VR, MR, • In-film Branding
- Lakshmi TeleFilms • Eye-Q Films institute • Eye-Q Films MediCell • Eye-Q Rural • Eye-Q Digital • Eye-Q Events • Eye-Q PR • Eye-Q Music • Eye-Q Media • Eye-Q Films: Hardware Division • Eye-Q Raj – Specialists in Rajasthan Line Production • Eye-Q LRF (Eye-Q Lakshmi Ramachandran Foundation, named after my mother) – Our CSR Division.
We’ve recently become Channel Partners with TATA Teleservices Ltd and we’re quite excited about it. TATA Teleservices Ltd offers a suite of Enterprise Solutions to future-proof organisations, boost productivty, improve efficiency and bottom lines. These include • Internet Leased Lines • Cloud & SaaS • Workforce Management • Smart-Work-From-Home Solutions, • Audio & Web Conferencing • Webcasting • Document Management Systems • School Bus Tracking • Live Chat •Toll-free number services and lots more, with the TATA assurance of quality and after-sales support.
We work as an extended arm of TATA Teleservices Ltd, take combined client meetings with the TTSL Team when required, and the TTSL invoicing too is routed through us.
Significant developments are happening every day in every sector in the country, with each and every Ministry rolling out its programmes for the betterment of the economy and the people of the country. The country is attracting large-scale foreign investment. Leading corporates are looking at India to function as their manufacturing bases. The production lines of several companies are shifting to India.
All these developments bode well for Indian enterprise. We’re looking forward to performing to the best of our abilities delivering a spectrum of Media-related services to Corporates and Organisations.
In the face of Covid-induced challenges, we have stuck to our core activity and core competence. This is testimony to our belief in the work we do, in other words, the quality of our work. By ‘quality’, you must not automatically assume ‘museum-like quality’ because it then gets associated with a hefty price tag. We work within certain budgets and deliver acceptable quality within those budgets. Now and going ahead in the post-Covid world, our policy is to work with most people Project-to-Project. This keeps our overheads to an absolute minimum. I genuinely believe that a crisis brings out the best in people. We’re counting on ‘agility’ to respond to the new normal, the ever-changing business dynamics, and the shift from the classic ‘person-to-person’ approach.
Our Honourable Prime Minister Shri Narendra Modi has given a big boost to Indian industry with his call for ‘Make in India, ‘Vocal for local’ and self-reliance. Today the world is looking at India for leadership. Top global corporates are shifting their facilities and manufacturing bases to India. This will contribute in a large measure towards building the nation’s GDP and transform the economy.
We are looking forward to the future with excitement and optimism.
